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I stumbled across this bit of Apple awesomeness today. If you look at the huge splash image, you'll note this text to the right of the mouse:

Touch-sensitive technology detects right and left click.

Oh? I'm sorry, I was under the impression that you manipulated mice with telepathy ...

You've all seen the ads.

"Hi, I'm a Mac." "And I'm a PC."

The old-fashioned PC winds up crashing or freezing, leaving the hip, cool Mac standing there looking pleased with himself.

Terminology aside, (it's "Windows PC" -- there are lots of PC OSes) Apple is ignoring ...